The Future 50 Foods Report

The Future 50 Foods Report, written by Knorr, WWF-UK and nutrition expert Dr. Adam Drewnowski, provides a tangible solution to decrease the environmental impact of our food while increasing the nutritional value of our meals. It identifies 50 of the foods to eat more of to help improve the health of people and the planet.

The challenges

It has been widely recommended [IPCC report (2018), EAT-LANCET (2019), IPBES (2019)] that the world cannot be so heavily reliant on so few crops and that a broader understanding of crop diversity is needed to tackle a climate catastrophe. Future 50 Foods aims to do just this.

The ambition is to make three shifts in the foods grown and eaten globally: more vegetables, more plant-based sources of protein, more variety in grains, cereals and nutrient rich sources of carbohydrates. The 50 foods are nutritious, have a lower impact on the environment, can grow in challenging environments and naturally replenish the soil and work as cover crops.

The work

The report has received 6000 mentions reaching 476 million people across 19 countries. It’s been featured at 10 global conferences/events and over 50 media partners, NGOs, experts and businesses have shown interest. The messages have reached over 5,500 people in live settings. The Future 50 Foods are built into Knorr product innovations in 10 countries with 14 products launching in coming years. The 400 Unilever chefs have been creating delicious recipes which feature on websites, on pack and in stores, inspiring and educating consumers to eat more of these foods. Knorr Professional chefs have partnered with WWF to bring Future 50 Foods into Sodexo recipes used in thousands of kitchens in ten countries. Knorr continues to work with partners and experts to amplify the impact of the Future 50 Foods initiative through farming, retail and consumer facing programmes.

The work

The report has received 6000 mentions reaching 476 million people across 19 countries. It’s been featured at 10 global conferences/events and over 50 media partners, NGOs, experts and businesses have shown interest. The messages have reached over 5,500 people in live settings. The Future 50 Foods are built into Knorr product innovations in 10 countries with 14 products launching in coming years. The 400 Unilever chefs have been creating delicious recipes which feature on websites, on pack and in stores, inspiring and educating consumers to eat more of these foods. Knorr Professional chefs have partnered with WWF to bring Future 50 Foods into Sodexo recipes used in thousands of kitchens in ten countries. Knorr continues to work with partners and experts to amplify the impact of the Future 50 Foods initiative through farming, retail and consumer facing programmes.

The participants

The report was co-Written with WWF-UK and Dr. Adam Drewnowski. Recieved input and review from: Bioversity International, Crops For the Future, EAT Foundation, Food and Land Use Coalition (FOLU), Food Reform for Sustainability and Health (FReSH), GAIN, Global Crop Diversity Trust, Gro Intelligence, Oxfam GB, SDG2 Advocacy Hub, Wageningen University, Yolélé Foods.

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