TerraMatch

TerraMatch is a platform from World Resources Institute that connects people who know how to grow trees the right way with funders. Its unique algorithm pairs funders’ preferences with vetted projects that get the right trees in the ground across farms, pasture, and forests. The goal? Help people and funders grow millions of trees together and empower farmers to restore their land.

The challenges

The world is losing billions of trees every year, endangering the lives of over 3 billion people. Fewer trees mean less food and water for people living in vulnerable communities. And when they are cut down and burned, trees release planet-warming carbon dioxide, intensifying climate change and the effects of extreme weather events like droughts and landslides.

The work

But people are now fighting to reverse that damage. Communities, companies, and governments are already investing in growing the right trees in the right places through global initiatives like the Bonn Challenge. And in 2020, the Trillion Trees initiative and Mastercard’s Priceless Planet Coalition led the private sector into new, ambitious commitments. But much of that funding is not yet reaching the ground. Why? Funders are eager to invest, but they have trouble finding the projects that are best equipped to receive funding, scale up, and do it right.

To fill that gap, WRI has developed TerraMatch, an online platform in beta that connects people who know how to grow trees with funders. It will help countries, communities, and businesses around the world act on their commitments to restore land.

TerraMatch’s user-friendly system allows both project developers and funders to build standardized offers that are specific and realistic. Its algorithm takes the preferences that project developers and funders enter into the system and creates a list of potential matches. Once matched, users connect offline and build lasting partnerships, reporting their progress back to TerraMatch.

The work

But people are now fighting to reverse that damage. Communities, companies, and governments are already investing in growing the right trees in the right places through global initiatives like the Bonn Challenge. And in 2020, the Trillion Trees initiative and Mastercard’s Priceless Planet Coalition led the private sector into new, ambitious commitments. But much of that funding is not yet reaching the ground. Why? Funders are eager to invest, but they have trouble finding the projects that are best equipped to receive funding, scale up, and do it right.

To fill that gap, WRI has developed TerraMatch, an online platform in beta that connects people who know how to grow trees with funders. It will help countries, communities, and businesses around the world act on their commitments to restore land.

TerraMatch’s user-friendly system allows both project developers and funders to build standardized offers that are specific and realistic. Its algorithm takes the preferences that project developers and funders enter into the system and creates a list of potential matches. Once matched, users connect offline and build lasting partnerships, reporting their progress back to TerraMatch.

The participants

A diverse set of funders, from corporations to large NGOs, are lining up to use the platform to support the UN Decade on Ecosystem Restoration. They are tapping into an equally diverse set of projects: An alliance of women-led farmer cooperatives in Rwanda are growing trees for climate resilience. And a group of Peruvian farmers are protecting a reserve in the country’s Amazon by encircling it with a ring of tree-filled cocoa plantations. As the platform develops past its beta phase, we expect this diversity to multiply.

The outcomes

TerraMatch channels funding from corporate leaders like Mastercard’s Priceless Plant Coalition to high-quality work on the ground. Through the TerraMatch technique, WRI has already connected $2 million to projects in nine countries. By the end of 2021, TerraMatch aims to help funders and project developers grow 10 million trees together.

Interested? Check out the platform or reach out to the team.

 

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